![]() Taco Bell Defy features a two-way audio and video technology service for customers to communicate with team members located on the building's second floor. Only one lane will be reserved for customers looking to have a traditional drive-thru experience. The new location will have four lanes to accommodate customers which will be dedicated to pre-orders made via the Taco Bell app as well as pickups for delivery drivers. The 3,000 square-foot, two-story pickup spot aims to reduce the challenges of traditional drive-thrus with a system that keeps delivery time down to two minutes or less. “We’re thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.” The new Taco Bell location will provide digital check-in screens for mobile order customers with unique QR codes. For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future,” Mike Grams, Taco Bell’s president, and global COO wrote in a statement. "Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. Customers at Taco Bell Defy pick up orders from a "proprietary vertical lift." Courtesy Taco Bell ![]() JOSH SCHAFER: Well, they're good at giving you the quick throughs, right? They're, like, only $2 more to add fries.ĪLEXANDRA CANAL: We talked a little NFL, I know I'm going to be ordering shakes, chicken fingers all the time when I'm watching the NFL season.The new location’s most prominent feature includes four drive-thru lanes where customers can have pickup orders dropped to their cars via a cylindrical "proprietary vertical lift." Picture the vacuum tube at bank drive-thrus, but for your Mexican Pizza. ![]() I know that I'm more inclined maybe to add that extra fries on the side. And what I find so fascinating is that these mobile orders do tend to increase ticket sizes. Just go in.ĪLEXANDRA CANAL: A quick service restaurant, you probably are getting that food faster than waiting in the drive-through.īROOKE DIPALMA: Yeah. JOSH SCHAFER: I do that at drive-thrus all the time at a place like Starbucks or even Chick-Fil-A. Then if you just went in line.īROOKE DIPALMA: I have found that, especially during like 7 to 8 JOSH SCHAFER: If this could be the craziest if you don't mobile order.ĪLEXANDRA CANAL: Sometimes the mobile ordering at Starbucks, you wait longer because so many people are mobile ordering. I mean, especially here in New York, you go in the morning, there is 20 plus coffee. And this is something that-īROOKE DIPALMA: We're seeing it so many different- of course, Starbucks is known for those mobile order pickups. But I will say my favorite thing living in New York City is to do mobile order and then you show up and it's already done, right?īROOKE DIPALMA: Yeah. But obviously would be successful if you can do it well. ![]() JOSH SCHAFER: A quick service restaurant can be in general like just putting a lot on the workers, it seems like. JOSH SCHAFER: It just feels like a lot for workers to balance.ĪLEXANDRA CANAL: I know it's like the drive-thru this, that. But they can actually track when customers are close to the store, so that they know when you'll be when you'll be arriving, so that you can prepare food quicker depending on where you're at.īROOKE DIPALMA: Make sure it's warm when you get there. But I thought the geofencing feature is actually very interesting and this might go to your point with waiting too long. So it feels like the process isn't as long.ĪLEXANDRA CANAL: As you might think. So perhaps that ease, those workers, those employees really kind of keeping that smile on while you're maybe not so happy.ĪLEXANDRA CANAL: They do have people there and they come up to you and they check in. Now we know that Chick-Fil-A is known to have those people at the drive-thru. JOSH SCHAFER: I mean, how many people say they'd use the drive-through again? I know, but, like, it's probably the same amount.īROOKE DIPALMA: 90% say their experience went smoothly. Like, obviously, they're notĪLEXANDRA CANAL: That's the Mystic McGee over here.īROOKE DIPALMA: Let me- 85% of customers who use the mobile thru, they're calling it reporting that they were likely to use the service again, so 85%. JOSH SCHAFER: I see a logistical nightmare.
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